2025 Sees 2 Percent Increase in Global Smartphone Shipments
Apple secured its dominant global standing last year, capturing a 20% market slice while posting 10% year-over-year expansion. The tech giant's success stemmed largely from robust consumer interest in emerging economies and smaller geographic markets.
South Korea's Samsung held second place with a 19% stake, while China's Xiaomi claimed third position at 13%.
"In 2025, the smartphone market continued its gradual shift toward higher price tiers, driven by consumers upgrading to premium devices. Concurrently, demand for 5G handsets rose sharply across developing regions. Tariff-related concerns prompted OEMs to front-load shipments in H1, but as the year advanced, the impact of tariffs proved milder than anticipated, curbing their influence on H2 volumes," Counterpoint Research research director Tarun Pathak said.
He noted that growth patterns throughout 2025 remained inconsistent geographically, with territories including Japan, the Middle East and Africa, and select Asia-Pacific zones compensating for stagnation in established markets.
Pathak projected a downturn in worldwide smartphone transactions for this year, however.
Supply constraints and escalating component expenses present significant headwinds, he explained, emphasizing that artificial intelligence data center proliferation has created chip demand vastly outpacing available supply. Numerous semiconductor manufacturers are redirecting production away from memory chips for consumer devices like smartphones or computers toward more lucrative server-grade memory.
"Against this backdrop, we have revised our forecast for 2026 by reducing shipment estimates by 3%. Though the supply crunch will weigh on shipments, Apple and Samsung are likely to remain resilient, supported by stronger supply chain capabilities and premium market positioning, whereas Chinese OEMs concentrated in lower price segments will face greater pressure," Pathak added.
Legal Disclaimer:
MENAFN provides the
information “as is” without warranty of any kind. We do not accept
any responsibility or liability for the accuracy, content, images,
videos, licenses, completeness, legality, or reliability of the information
contained in this article. If you have any complaints or copyright
issues related to this article, kindly contact the provider above.
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
